CSR

Responsibility, Our Way of Life

Long before the term ‘Corporate Social Responsibility’ came into being, Murugappa Group founder, Dewan Bahadur A.M. Murugappa Chettiar, had shown the way in 1924 when he introduced a series of social welfare programs. Taking forward the legacy of Dewan Murugappa Chettiar, we have centred our CSR programs on the three pillars of health-care, education and ecological sustainability. For this, we work directly with the local communities or with the support of similar organisations on health / hygiene of inhabitants around our estates or making education accessible or making the ecosystem in which we live a better place. With the framing of a CSR policy, our focus on these activities has sharpened where we undertake programmes within the framework of the policy to meet the objectives of our CSR mandate.

Education for all

In the year 2014–15, Parry Agro primarily focussed on the areas of education and healthcare as part of our CSR initiatives.

Creating Physical Infrastructure

We believe that eagerness to learn must be complemented by a conducive ecosystem. Hence, we identify schools and organisations that need support in terms of buildings/ creating infrastructure to create a conducive atmosphere for the young students.

In South India, Parry Agro has taken up the cause of strengthening physical infrastructure in schools in the adjoining communities. In the Valparai are of , Tamil Nadu, we built a roof over the students’ meeting area in the Rottikadai Government High School to provide shelter for students from the blazing tropical sun and heavy rains. We also built a compound wall for the school, offering a safe perimeter for the inmates. In the Sacred Heart Girls’ Higher Secondary School, Valparai, we were happy to improve and add to the much-needed toilet facilities. This is in line with the Government of India’s mission to provide sanitation facility in rural India under its Swachh Bharat Abhiyaan/ Clean India Movement.

In Assam, we partnered with Vivekananda Rock Memorial & Vivekananda Kendra—a non-profit organization – for the construction of classrooms. catering to the local population in and around Depota and Tezpur in the Sonitpur District of Assam.

Contributing to Merit

We have collaborated on a scholarship programme with AMM Foundation, a registered charitable trust based out of Chennai, which believes in providing education and health-care to the lesser privileged. This is done through its four schools, a polytechnic college that provides vocational training and four hospitals, which have raised the bar and set new benchmarks in the area of health-care and education. The AMM Foundation supports meritorious students from the marginalized section of society through its annual scholarships – AMM Murugappa Chettiar Centenary Scholarships – launched in the year 2013–2014. The scholarship not only extends financial support but also aims to support meritorious students with soft-skill and life-skill training, essential for future success. As part of its CSR initiative to support education, Parry Agro funds a part of this scholarship.

Medical Support for Adjoining Communities

Our sustained healthcare programs include medical care and awareness campaigns. Under this, we conduct regular medical camps in our estates for employees and their family members for various ailments and also dispense free medicines and medical treatment. Such camps are routinely conducted in the vicinity of Valparai and Mango Range, in Tamil Nadu, and Deckiajuli, in Assam. Under this program, our medical team arranges to conduct specialised camps (eye camp, ortho camp, spirometry camp, dermatology camp, etc.) regularly for our employees and nearby communities. We conduct health-awareness camps for the garden population every year where we invite medical experts to share their knowledge and provide required medical assistance. We have conducted awareness camps on Japanese encephalitis, anaemia and nutritional status of children, etc. We extend our medical camps and medical awareness programs for the benefit of people in the neighbourhood estates / communities that lack adequate healthcare and medical facilities.

Championing Cause of the Ecosystem

Parry Agro believes in sustainable living and has joined hands with one of India’s esteemed institutions – the Nature Conservation Foundation (NCF). NCF works towards promoting the use of science for wildlife conservation in India. In this background, we have provided infrastructure for the Foundation – including office premises and an interpretation centre that showcases the flora & fauna in Valparai region. We also provide accommodation for NCF employees to allow them to work and live in the same area where, otherwise, local commute options are limited and tedious. Importantly, we have provided 500 acres / 200 hectares of land for NCF’s conservation activities. We also strive to participate in the ecological requirements of the region through NCF. We have provided infrastructure to the local Forest Department authorities to carry out rescue work in the case of man-animal conflict. We have worked with the NCF to install an ‘elephant alert system’ which sends out SMS alerts to people in neighbouring areas when elephants/ wildlife stray into human settlements. Parry Agro is on a constant endeavour to respond and connect with the ecological needs of the region.